Flexible, Affordable & Effective Sponsorship

Why should you invest in Equine Affaire®?

Because you can't buy more or better exposure for your company and your company's products on an "exposure per dollar" basis.


For a small investment in Equine Affaire you can enjoy the advantages of exhibiting in a premium location within the nation's premiere equine exposition and equestrian gathering, prime ad location within the event program distributed for free to adult attendees, extensive signage and announcements throughout the event, inclusion of your company name/logo on the Equine Affaire Web site, and recognition of your company in dozens of print media ads and hundreds of thousands of flyers and direct mail pieces. You'll also enjoy special "perks" at the event...and overshadow your competition while making a very favorable impression on tens of thousands of horsepeople.

All sponsorship dollars go directly into advertising exposure for your company and financial support of Equine Affaire's extensive educational program. Sponsorship of Equine Affaire is much more than a wise investment in exposure for your company—it's an opportunity to support an event with an outstanding track record and a strong commitment to serving the needs of horsepeople and the horse industry nationwide.

Equine Affaire offers six attractive sponsorship levels to fit your company's marketing strategy ...

Event Sponsor: Your company will be recognized as a sponsor of Equine Affaire through printed pieces as well as signage and announcements at the event.

Attendee Shuttle, Clinician, Judging Contest or Youth Pavilion Title Sponsor: Your company will receive branding exposure on the attendee shuttle, through clinician presentations, or in the Youth Pavilion based on the type of sponsorship selected. The courtesy shuttle service is utilized by thousands of attendees during the event. As a Clinician sponsor your company will be recognized as a sponsor of a specific clinician and each time the clinician is introduced before his/her sessions at the event. Or, your company can reach numerous attendees by sponsoring the Youth Pavilion which hosts non-stop activities and educational booths for young horse enthusiasts. Inquire for information on affiliated marketing opportunities offered within the Youth Pavilion.

Official Product, Demo Ring, Seminar Stage, or Courtesy Shopping Bag: Your company’s product will be designated as the “official product” of its type at Equine Affaire or will be recognized as the sponsor of a demo ring or a seminar stage at the event. Demo Ring and Seminar Stage sponsors are acknowledged on the printed event schedules distributed prior to the event, in the event program, and in every presentation announcement made by the announcer in that venue. Or, your company may received event-wide exposure by sponsoring (and providing) the attendee courtesy shopping bags that are distributed throughout the event.

Secondary Clinic Arena or Main Exhibit Hall Sponsor: Your company’s name or product name will be applied to a secondary clinic arena where training clinics will be conducted at Equine Affaire. The names of clinic arenas appear in all printed materials including event flyers, posters, direct mail pieces, clinic & seminar schedules, the event program, print media ads, and press releases. The clinic arena name is mentioned by the event announcer many times each day as he announces the presentations taking place in the arena and your company has the option of hanging approved aerial signage within their venues.

Special Event Sponsor: Your company will receive exceptional exposure as the title sponsor of a popular special event such as the Fantasia at Equine Affaire. The title sponsor of the special event will be recognized before, during, and after each show. Also, your company will be acknowledged several times each day during daily announcements promoting the special event.

Major Clinic Arena Sponsor: Your company’s name or product name will be applied to one of the large clinic arenas where the “major” clinicians will conduct training sessions during Equine Affaire. The names of all clinic arenas appear in all printed materials including event flyers, direct mail pieces, posters, clinic & seminar schedules, the event program, print media ads, and press releases. The clinic arena name is mentioned many times each day of the event as the announcer announces the schedule of activities taking place in the arena, and your company has the option of hanging approved aerial signage within the venue.