WHY EXHIBIT AT EQUINE AFFAIRE?

• What we know about the attendees of Equine Affaire

Equine Affaire is a Unique Event with a Proven Track Record…

In an industry in which there are "horse fairs" of all sizes and calibers, Equine Affaire has achieved a level of success which, by all relevant criteria, sets it apart from other all-breed, all-discipline equine expositions in North America.  While the equine exposition concept developed by Equine Affaire, Inc. is often imitated, the events produced each year by Equine Affaire's professional production team are never equalled.  Equine Affaire continues to be "the nation's premiere national equine exposition and equestrian gathering."

• Since 1994 Equine Affaire, Inc. has produced 28 successful events, and attendance at each event has grown steadily over the years.
  
  

• Equine Affaire events are truly national and international in scope as evidenced by the fact that attendees and event participants have traveled to the shows from all 50 states, from throughout Canada, and from numerous foreign countries.

• Vendors find exhibiting at Equine Affaire to be highly profitable.  Each Equine Affaire enjoys a remarkably high exhibitor return rate from year to year.

• Every year space within each Equine Affaire trade show sells out-usually months before the show-and many equine-related businesses are placed on the waiting list for exhibit space.

• More than 50 breeds of horses have participated in an Equine Affaire and most have been represented by their national breed associations.

• All major equestrian sports have been represented at an Equine Affaire by their national associations.

• Equine Affaire caters to the East Coast, Midwest, and West Coast markets and offer retailers and manufacturers the opportunity to reach horsepeople nationwide.

What We Know About the Attendees of Equine Affaire ...

Equine Affaire attendees own horses of a wide variety of breeds and are actively involved in all types of equestrian sports.  Based on surveys conducted at recent events we know that:

• Equine Affaire attendees are predominantly female: 82% of attendees are female.

• Equine Affaire attendees are horse owners: 87% of attendees own one or more horses. Only 13% do not own horses, but as horse enthusiasts they are directly involved with horses on a regular basis through leases, riding lessons, etc.

• Equine Affaire attendees represent all facets of the  horse industry: Of the attendees at the Ohio event, 18% ride English, 51% ride western, and 31% ride both. In contrast, 43% of our Massachusetts attendees ride English, 29% ride western, and 28% ride both. Of the attendees at the California show, 13% ride English, 58% ride western, and 29% ride both.

• Equine Affaire is truly national and international in scope: Attendees have traveled to Equine Affaire  from all 50 states, from all Canadian provinces, and from as far away as Japan, Brazil, Switzerland and Australia.

• Equine Affaire attendees are avid  horse enthusiasts who attend the show to learn as well as to shop for horse-related products: Most attendees attend the show for more than one day to take advantage of the extensive program of clinics, seminars and demonstrations. Many attend all four days of the event.

• Equine Affaire attendees come to the events to shop: Many exhibitors have enthusiastically reported to us that they have enjoyed their highest single-day and/or single-weekend sales at Equine Affaire.  On our post-event surveys, most exhibitors have reported that Equine Affaire ranks high in sales relative to all of the shows that they attend. Outstanding sales are reported by vendors offering all types of products ranging from high-priced trucks, trailers, custom tack, barns, carriages, and jewelry to lower-priced apparel, books, and stable supplies.