People: Above all, we value people—our employees and their families; our event staff, our attendees, exhibitors, and participants, and; and all of the individuals with whom we conduct business. At the heart of our business is a genuine concern for the individuals touched by the business of Equine Affaire, Inc. Because we value people, we are committed to engaging in effective communication, providing exceptional customer service, showing respect for our customers and co-workers, and remembering that we are—at all times—members of a remarkable production team.
Ethical Principles and Practices: We strive to maintain the highest possible ethics in the conduct of the business of Equine Affaire, Inc. How we conduct business and perform our work is as important as the business we conduct and the work we perform. In the conduct of our work we will demonstrate our collective commitment to honesty, consistency, loyalty, equality, trust, integrity, honor, and respect. Integrity is the foundation of every relationship.
Excellence & the Production of a Quality Product: We are committed to producing the best possible education-oriented horsemen’s expositions while keeping admission to our events as affordable as possible for all horsepeople. Equine Affaire, Inc. strives to ensure our role as the leading producer of horse expos and to produce educational events that are second-to-none within the horse industry. Nothing great is achieved without passion. Each day we must demonstrate and share our passion for horses, for our product, and for our work and take pride in both our product and in our efforts to produce that product.
Reputation of Equine Affaire, Inc.: The continued development and success of Equine Affaire, Inc. depend upon our ability to safeguard and foster the excellent reputation of the company within the horse industry. We must remain loyal to the company’s goals and values as well as to each other and remember that the actions of each of us reflect upon all of us and the company overall.
Creativity, Innovation & Initiative: Each Equine Affaire is the end product of a creative process, and each represents countless opportunities for innovation, change, and improvement. We must not rest on our laurels, but, instead, explore new options and ideas, adopt new approaches, and be willing to take reasonable risks. Our role is not to perpetuate the status quo; it is our responsibility to lead, to innovate, and to create. Our work environment must be one that promotes innovation and collaboration.
Responsibility & Accountability: Each member of the Equine Affaire production team assumes responsibility for the tasks associated with his or her role within the company. It is through the acceptance of responsibility that we are empowered and obtain the opportunity to enjoy the satisfaction of a job well done. We understand that with responsibility comes accountability to our co-workers, exhibitors, sponsors, advertisers, participants, and attendees as well as to Equine Affaire, Inc.